At Precedent Designs, we believe in following Google's Best Practices for getting your site ranked higher on search engines. Click here to learn more about search engine optimization and the philosophies we abide by when optimizing your website.
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| Ultimate | |
|---|---|
| Price Per Month | $499.99 |
| Google Analytics |  |
| Google Webmaster Tools | |
| Search Engine Submission | |
| Title Tag Optimization | |
| Optimize Meta Tags | |
| XML Sitemap | |
| XML Sitemap Submission | |
| Image Alt Tag Optimization | |
| Image File Name Optimization | |
| Mobile Friendly Optimization | |
| HTML5 Validation | |
| CSS3 Validation | |
| Bing Webmaster Tools | |
| Optimize Google PageSpeed | |
| Broken Link Removal | |
| Site URL Optimization | |
| Structured Data Highlighting | |
| Schema.org Markup | |
Your new website will be more effective when it ranks higher on search engines.
Contact Us to Get StartedNo single search engine optimization strategy will impact your site's position on search engines, rather it is a combination of efforts that will increase rankings. As such, there are no "Get Rich Quick" schemes available, and no one can guarantee a #1 position on Google. Years ago, there were blackhat techniques that may have worked, but today's search engines are smart enough to recognize these unscrupulous tactics.
For best results, search engine optimization should be a portion of your diverse marketing strategy.
Below is a short summary of Google's Best Practices. Essentially, you can think of SEO this way: if a person would like the page, then a search engine will also like the page.
Because of ongoing stuffing of keywords into the meta tag, the major search engines essentially ignore the keyword tag. However, the keywords that are still very important are the ones that appear in your content. You need to match your content to what people are typing into search engines.
Think of how you personally search for things. If you needed pizzas delivered for a Super Bowl party, what would you you type in? Pizza? Probably not. Most likely you'll type "best pizza delivery in Miami". Keep this type of behavior in mind when you are creating your content.
Your goal should be to match the phrases people use to provide the answers that they want. Be true to your business; don't try to force your business into keywords / search phrases just because they are popular. The more that the page's intent matches the visitor's expectations, the higher the conversion rate will be.
Do not go for keywords if your business doesn't offer the product. Here's an example: don't target the word "luxury" if your business doesn't provide luxury items.
Doing keyword research may provide you with ideas about things your business could offer. Here's an example: You provide hiking tours, but not cave tours. However, you notice a lot arriving at your site after searching for cave hiking. This can become an opportunity, and you could start offering cave hiking.
Most people focus on the head of the tail keywords and don’t focus any efforts on the long tail keywords. People that are ready to buy will use this type of more specific search.
Head of the tail - the global keyword that gets the most attention.
The Long Tail - incorporates 3, 4 or 5 word terms that are much more specific and are searched for the least.
Head of the Tail: Technology
Long Tail: using technology to help middle school student
Use a keyword spreadsheet that tracks on what page the keyword is located
Use both the singular and plural, but use them in strategic ways. There is often a huge difference in the search volume between plural and singular.
Type in the keywords associated with your direct brand name.
Research if people are searching for reviews of your brand.
Research if people are expecting things that you don't offer
You can see what people are searching for in order to get real market intelligence:
Remember: Keyword research can help you enhance your OFFLINE business as much as your ONLINE business.
Search engines want the best sites in their search results. For this reason, you should focus on creating unique, useful and diverse content for your website. You should never copy and paste from another site, nor should you paraphrase their content; search engines can pick up on plagiarism faster than a college English professor. Some studies even suggest that poor grammar can also adversely affect your rankings.
Only 16% of people websites read word for word, and that's only after they've scanned for exactly what they are looking for. It's safe to assume that 80% of all the words on your website go unread. And this percentage is increasing over time. People's eyes jump around the page until they find what they are looking for, so it's important to make your text easy to scan, and the key points (AKA fixation points) should be attractive and eye-catching.
The following components on your website will attract the most attention from visitors:
The paragraphs on your website should be concise; reading a website is not like reading a book. Try to limit your paragraphs to fewer than 300 words. Furthermore, promotional and redundant sentences should be removed - many websites that lack substantial content simply rephrase existing sentence in order to increase the appearance of substance. And just like you learned in English class, your paragraphs should remain focused on the topic at hand.
You started your small business to do what you love, and your website should reflect that. Do not add content that you have discovered to be popular in an attempt to get higher rankings. If you run a small bed-and-breakfast, you should not try to focus on keywords like "luxury spa resort". People will quickly realize they have arrived on the wrong website and hit the back button.